Black families spend $2 trillion a year. Let's keep more of yours home.
Soap, detergent, toothpaste. Same shelf, different owners — and the bill gets smaller.
What your house already spends a year on the eight things in this box. The only question is who gets it.
Three steps. You keep $612.
Pick your box
Eight essentials, eight Black-owned brands, at your door every month.
Tell somebody
A link with your name on it. No post required.
Stop paying monthly
Each friend covers a month. Twelve and it's $48 a year, for good.
You never have to refer anybody — here's that promise in full
Let's be clear, because plenty of programs aren't. Your membership never depends on bringing people in. Pay every month for ten years and never send us a soul — nothing changes. Referring is a discount you can earn. It isn't rent.
And you don't lose ground. Miss a month, pay it yourself, pick back up whenever. Your count never resets. Three friends is three friends whether it took you a week or a year.
One straight-up thing, said now instead of buried later: your months live with your membership. Cancel and they go with it — you can't bank seven months, walk away, and come back to collect. Need a break? Pause instead. Pausing holds every month you earned.
When exactly does a free month land?
The second their payment clears. Not in 60 days. That day. Refer three people in week one and you're covered into the new year — that same week.
Your account shows one line: the date you're paid through, and how many friends are left to twelve. We'll email you when a friend clears and again before anything's due. Never the day of, never after.
What happens after twelve friends?
The referral requirement retires for good — $48 a year from then on, and the boxes keep coming every month.
Keep going anyway and you're a Circulation Legend: every friend after that is a $25 credit in the Mall, plus a quarterly drop from one of our brands. You did the hardest work this project has. We're not going to stop paying you for it.
How can you afford to do this?
Most companies hand a platform a fortune to run ads at you. We don't run ads and we don't track anybody — so that money has to go somewhere.
We'd rather it went to you, and stayed in our community.
Nobody wants to pitch their friends. Three ways out of it.
Drop the link
Tap share, paste it wherever you already talk. No app, no post.
Get my linkWhat you get
- $6 off a Mall order over $40
- Once a month, every month
- And if somebody joins, that's a free box too
For the people who'd share it if it took one tap.
Show us what you liked
Send us a photo of something you actually used. To us, not to a platform.
What you get
- $25 credit per box, one per box
- We host our own copy — no algorithm in the middle
- Your face is optional. The product isn't.
Half a box paid for, in less time than it takes to unbox it.
Buy somebody a box
Don't want to promote anything? That's fine too. Send a box to a loved one instead.
What you get
- Counts toward your twelve
- They get a box, you get a month
- Birthday, new baby, somebody having a rough time (life is lifing)
For the people who'd rather spend money than social capital.
Join by the 25th and you're in next month's box. We pre-order ninety days out and bill on the 1st, so boxes go out together. Nothing is running out — it's just when we pack.
Pick what comes to your door. Choose how your trillion comes back.
The Sampler
- 4 trial sizes, 4 Black-owned brands
- New brands every month
- Skip or cancel anytime
The Household
- 4 full-size essentials, 4 trial sizes
- 10% off the whole Mall
- Free shipping over $40
Pay It Forward
- Everything in the Household
- 25% backs the business we're building
- You help pick who's next
Everything bills on the 1st, so boxes go out together.
Things you were going to buy anyway. That's how we keep our Trillion flowing.
Hand soap
The pump by the sink. Empty every month.
Bar soap or body wash
Gone in three or four weeks.
Toothpaste
One a month, like clockwork.
Deodorant
Magnesium, no aluminium.
Body butter
A jar lasts a season.
Hair oil or leave-in
Try before you commit.
Seasoning or sauce
Something new on the table.
Coffee or tea
Enough to know if it's yours.
Why some full size and some small?
Because a sachet of detergent is a joke — nobody switches detergent off one load. And a full jar of body butter every month means by March you've got four of them and you're cancelling.
We size it to how fast you actually use it. If it runs out in a month, you get the whole thing. If it lasts a season, you get enough to decide.
What if I love a brand that rotates out?
They're still in the Trill Mall, and most of them ship it to you themselves.
We don't want you to sample. We want you to switch. That only counts if you go back for the full size on your own.
Every brand on our shelf is Black-owned.
Eight come to your door each month. The rest live here, and most ship straight from the brand that made them.
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Ships from the brand
Pre-order
Ships from the brand
Ships from the brand
Ships from the brand
Pre-order
Pre-order
Ships from the brandWhat is the difference between "ships from the brand" and "pre-order"?
Ships from the brand means it is connected through Shopify Collective — their stock, their packing, their tracking. When they run low it disappears from this page the same day, so we can't sell you something that isn't there.
Pre-order means the brand isn't on Shopify yet. You buy it, we buy it from them, it ships to you. Slower, and we tell you how slow before you pay.
Do members get a discount in the Mall?
10% off the whole shelf for Household members and up, and free shipping over $40.
The box is the introduction. The Mall is where you actually switch.
Two trillion a year. Almost none of it comes back to our community.
You already decided what goes in your cart. This just points your Trillion back into your pockets, and back into the Black community.
It isn't charity and it isn't a movement you have to join. It's soap. It's toothpaste. Same shelf you were already buying from.
The longer version, if you want it
We earn it, we spend it, and we have almost no say in where it ends up. That's the part that got me — not how much we make, but how little control we have over where it goes after we make it.
I run a financial planning practice. I spend my days talking with people about their money, and I kept running into the same thing: you can budget right, you can do everything you're supposed to do, and still hand every dollar you've got to companies that were never going to hire you, stock your corner store, or sponsor your kid's team.
So this is the same shelf, pointed somewhere you actually chose.
Keep $612 of your Trillion this year.
Eight household essentials from eight Black-owned brands. Drag the slider to see what it costs with fewer friends, or none at all.
Charity patches a hole. A purchase order builds something.
Give somebody $500 and they have $500. Order $500 of product and they have a customer — and a receipt they can take to a bank.
A quarter of every Pay It Forward box becomes a purchase order. Right now that's Jerome Clark at In Good Conscience, Harlem.
See who we're building
"Where would this good intention go once the marching stopped?"
Jerome Clark · In Good Conscience · Harlem, NY