Black families spend $2 trillion a year. Let's keep more of yours home.
Think about the soap, the detergent, the toothpaste you bought last month. Now imagine those bills gone — and your shelves full of products made by Black-owned brands.
That's what your household spends a year on the eight things in this box. You're already paying it. The only question is who gets it.
The BlacBox brings all eight to your door from Black-owned brands. It starts at $48 a month. Twelve friends and it becomes $48 a year — permanently. Drag the slider and watch it happen.
You keep $612 of your trillion. All we ask is that you tell somebody.
Most companies hand a platform a fortune to run ads at you. We don't run ads and we don't track anybody — so that money has to go somewhere. We'd rather it went to you, and stayed in our community.
You join
Pick a tier, get your code. That code is yours — put it in a text, a group chat, wherever.
A friend uses it
The second their payment clears, it counts. Not in 60 days. That day.
A month comes off your bill
Not points. Not a coupon with fine print. A month you don't pay for, on your account that day.
Twelve and you're done
Referral requirement retired for good — $48 a year from then on. Keep going anyway and every friend is a $25 credit in the Mall.
You never have to refer anybody.
Let's be clear, because plenty of programs aren't. Your membership never depends on bringing people in. Pay every month for ten years and never send us a soul — nothing changes. Referring is a discount you can earn. It isn't rent.
And you don't lose ground. Miss a month, pay it yourself, pick back up whenever. Your count never resets. Three friends is three friends whether it took you a week or a year.
One straight-up thing, said now instead of buried later: your months live with your membership. Cancel and they go with it — you can't bank seven months, walk away, and come back to collect. Need a break? Pause instead. Pausing holds every month you earned.
The month lands when their payment clears.
Not after a waiting period. Your friend's payment goes through, and a month comes off your bill. Refer three people in week one and you're covered into the new year — that same week.
Your account shows one line: the date you're paid through, and how many friends are left to twelve. We'll email you when a friend clears and again before anything's due. Never the day of, never after.
And twelve isn't the end of it. Past twelve you're a Circulation Legend — every friend after that is a $25 credit in the Mall, plus a quarterly drop from one of our brands. You did the hardest work this project has. We're not going to stop paying you for it.
Nobody wants to pitch their friends. So we built three ways out of it.
Every one of these gets you closer to paying nothing. Pick whichever costs you the least — effort, money, or pride. They all count the same.
Drop the link
Tap share, paste it wherever you already talk — a group chat, a text, an email. No app required and no post required. It's a link with your name on it.
- Unlocks $6 off a Mall order over $40
- Once a month, every month
- And if somebody actually joins, that's a free box too
Show us what you liked
When the box lands, send us a photo or a short clip of something you actually used. You send it to us, not to a platform. Post it wherever you want after that, or nowhere at all.
- $25 credit per box, one per box
- We host our own copy — no algorithm in the middle
- Your face is optional. The product isn't.
Buy somebody a box
Don't want to promote anything? That's fine too. Send a box to a loved one instead. It counts exactly the same as a referral, because it is one — a real household getting real product.
- Counts toward your twelve
- They get a box, you get a month
- Birthday, new baby, somebody having a rough time (life is lifing)
We pre-order our BlacBox items ninety days out and everything bills on the 1st, so the boxes go out together instead of trickling in. Join by the 25th and you're in next month's box. Join after and your first one comes the month after. Nothing is running out — it's just when we pack.
Pick what comes to your door. Choose how your trillion comes back.
The referral math is the same on all three — twelve friends and you're down to one payment a year. What changes is what shows up at your door, and how far your money travels after it leaves your hands.
The Sampler
- 4 trial sizes, 4 Black-owned brands
- New brands every month
- Full sizes waiting in the Mall
- Skip or cancel anytime
The Household
- 4 full-size essentials — the stuff that runs out
- 4 trial sizes from rotating brands
- 10% off everything in the Mall
- Free shipping on Mall orders over $40
- 12 friends and you're done referring
Pay It Forward
- Everything in the Household
- 25% backs the business we're building
- You see the ledger — every dollar, where it went
- Their product ships in your box
- You help pick who's next
Everything bills on the 1st. One day a month, so boxes actually go out on time instead of trickling.
Things you were going to buy anyway. That's how we keep our Trillion flowing.
We're not asking you to spend new money on a treat. We're asking you to buy your soap from us instead of from them. Four full sizes that run out in about a month, four trial sizes to introduce you to a new Black brand.
Hand soap
The pump by the kitchen sink. Empty every month, guaranteed.
Bar soap or body wash
Gone in three or four weeks. Every time.
Toothpaste or tooth powder
One a month, like clockwork.
Deodorant
Six to eight weeks a stick. Magnesium, no aluminium.
Body butter
A full jar lasts a season. You'd be stacking them.
Hair — oil, mist or leave-in
Try it before you commit to a bottle.
Seasoning or hot sauce
Something new on the table every month.
Coffee or tea
Enough to know if it's your morning.
Why some full and some small?
Because a sachet of detergent is a joke — nobody switches detergent off one load. And a full jar of body butter every month means by March you've got four of them and you're cancelling.
We size it to how fast you actually use it. If it runs out in a month, you get the whole thing. If it lasts a season, you get enough to decide.
Love a brand you tried? Go get it.
Brands rotate every month. If somebody's in your box in October and gone in November, they're still in the Mall — and they ship it to you themselves.
We don't want you to sample. We want you to switch. That only counts if you go back for the full size on your own.
Every brand on our shelf is Black-owned.
Eight brands come to your door each month. The rest live here. Love a brand that rotated out? Go get the full size — most products ship straight from the brand that made it.
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Pre-order
Ships from the brand
Pre-order
Ships from the brand
Ships from the brand
Ships from the brand
Pre-order
Pre-order
Ships from the brandStraight from the maker
Connected through Shopify Collective. Their stock, their packing, their tracking. When they run low, it disappears here the same day — we can't sell you something that isn't there.
We place the order
Brands not on Shopify yet. You buy it, we buy it from them, it ships to you. Slower, and we tell you how slow before you pay.
10% off the whole shelf
Household members and up. Free shipping over $40. The box is the introduction — the Mall is where you actually switch.
Two trillion dollars a year. And almost none of it comes back.
We earn it, we spend it, and we have almost no say in where it ends up. That's the part that got me — not how much we make, but how little control we have over where it goes after we make it.
I run a financial planning practice. I spend my days talking with people about their money, and I kept running into the same thing: you can budget right, you can do everything you're supposed to do, and still hand every dollar you've got to companies that were never going to hire you, stock your corner store, or sponsor your kid's team.
You already decide what goes in your cart. This is just putting that decision where it counts.
So it isn't charity and it isn't a movement you have to join. It's soap. It's toothpaste. It's the same shelf you were already buying from — pointed somewhere you actually chose.
Keep It Trill! 🖤
Christopher Lamar
Keep $612 of your Trillion this year.
Eight household essentials from eight Black-owned brands. Drag the slider to see what it costs with fewer friends — or none at all.
Charity patches a hole. A purchase order builds something.
Since I started this I've met more Black entrepreneurs than I can count. Different products, different cities, same wall every time: nobody will fund them.
So we don't pass a hat. We buy from them. A quarter of every Pay It Forward box becomes a purchase order — real inventory, at a real price, shipping in real boxes. Right now that's Jerome Clark at In Good Conscience.
See who we're building →
"Where would this good intention go once the marching stopped?"
Jerome Clark · In Good Conscience · Harlem, NY