A trillion dollars a year.
Let's keep more of YOUR money home.
Our BlacBox brings you 4 best-selling samples from different Black-owned brands each month for $5. Or Subscribe to our "Re-Up" plan for $24 a month & receive samples + a Full-sized 4oz whipped body butter from our Best Selling Brand Partner Bee-Youtiful Beauties - Cancel any time.
Think about the last body wash, lotion or hot sauce you bought. That money is gone and it never came back. Pick a plan and watch this number stop being zero.
Skip, swap, or cancel anytime · Billed the 1st · ships within ten days · No countdown clocks, no fake stock counters
Project
Trill is what we call it when something is real all the way through — no filler, no front. It's also the first five letters of the number this is all built on.
Black households take home more than a trillion dollars a year after taxes. Bigger than the economy of most countries. And Black-owned businesses are about three percent of America's employers.
That gap isn't your fault and it isn't a lecture. It's just where the money goes by default. The trillion is already yours. The only question on this page is where you point your share of it this month.
Buying power: Selig Center for Economic Growth, University of Georgia. Employer-business share: US Census Annual Business Survey.
Two ways in. One of them is $5.
The BlacBox is how you meet the makers. The Re-Up is how they become the thing in your bathroom. Both bill on the 1st. One billing day, every month. Boxes go out in the first ten days, and if you are new your first one ships within three business days.
The BlacBox
- 4 sample sizes from 4 Black-owned brands
- Small-batch makers, not a private-label catalogue
- New brands every month, chosen by hand
- Skip or cancel anytime
$60 a year of your money staying home · move up any time
The Re-Up
Pick your scent — this one's yours
Five scents, all live. Pick one or leave it to us and we'll send the one people reorder most.
- A full-size 4oz whipped body butter — shea, cocoa and mango butter with beeswax, whipped in small batches
- Everything in the BlacBox: 4 best-selling samples from Black-owned makers
- 10% off everything in the Trill Mall
- Free shipping over $40
- Swap your scent any month
$288 a year of your money staying home · skip, swap, or cancel anytime
Trillholders
- Everything in The Re-Up
- 2 full-size products you pick yourself
- $10 Trill Mall credit every month
- First access to every new brand we sign
Honest reason: two picks needs a real choice
$5 keeps sixty dollars a year home. $24 keeps two hundred and eighty-eight. Same money you were spending anyway — pointed somewhere it comes back.
Here's the move: when the lotion you've got runs out, don't reorder it. Set this up now instead, and the decision is already made.
Trillholders asks you to pick two full-size products yourself. That only works once the shelf is deep enough for it to be a real choice, so it stays closed until it is. We'd rather tell you that than sell it.
Your trillion should buy you more, not less.
Two business models. Same shelf space. Wildly different math on what actually ends up in the jar.
- Built to a price, not to a formula. When costs rise, something has to give — and it's usually what's inside.
- Water first. Read the label on most drugstore lotion. The first ingredient is water. Water is cheap.
- Downsizing is real and measured. The Bureau of Labor Statistics tracks it: same package, less product, same price.
- Nobody's name is on it. There is no one to email when the batch is off.
Source: US Bureau of Labor Statistics, Measuring shrinkflation and its impact on inflation. Check the labels yourself — that's the whole argument.
- Built to a formula, then priced. Butters and oils are the product, not the marketing line.
- Short ingredient lists you can pronounce. Shea. Cocoa. Mango. Beeswax. That's a body butter.
- A 4oz jar that's been 4oz since day one. Nobody here has a quarterly margin target to hit by shaving an ounce.
- A name on every jar. One maker, one small kitchen, and we'll tell you who.
Every product on this site lists its full ingredients. Compare it against whatever's in your cabinet right now. We'll wait.
Same money either way. One version buys you butter. The other buys you water and a marketing budget.
We don't want you to sample. We want you to switch.
Trying something once doesn't change anything — for you or for the maker. Switching does. That's the only number we grade ourselves on.
Your box ships
Four samples, four Black-owned brands, tracked to your door. New subscribers ship within three business days.
Meet the makers
One paragraph per brand. Who they are, what's actually in it, why the formula is different. No selling.
Which one landed?
One tap. No login, no form. Tell us what you actually reached for twice.
Rate it
After it's delivered and used — not the second it ships.
Make it yours
Full size of the one you loved, at a real discount, good for 72 hours. Then it's just what you use.
One product you switch to permanently moves more of your trillion than a hundred one-time orders. That's the whole snowball.
Every box we've ever shipped went to somebody who could have bought the same thing anywhere else — and chose not to.
We started this at markets and community events, putting boxes into people's hands and watching them open one. That's still the standard the online version has to meet: if it wouldn't feel good handed to you in person, it doesn't go in the box.
The Trill Mall
Small-batch beauty, body care and sauce from Black-owned makers we onboarded one at a time. Short ingredient lists, real butters and real peppers, and a founder we can name behind every single one. Nothing here is drop-shipped from a catalogue we didn't build.
"The Glow" Foaming Turmeric Face Wash (1oz)
Pre-saleIn Good Conscience - Organic Bodywash (2 oz)(Travel Size)
Oatmeal & Honey Body Soap
Beeswax Honey Lip Scrub
Blue Lighting - Artisanal Sauce
Edible Massage Oils - Lifestyles w/ Kumani
Pre-saleIn Good Conscience- Organic Bodywash 12oz
GLAZED MAPLE HONEY WHIPPED BODY BUTTER: 4 oz
Something Savory - Artisanal Sauce (8oz)
WHIPPED BODY BUTTER | TRIPLE BUTTER BLEND + BEESWAX: 4 oz Glass Jar
Conquer & Revitalize Beard Oil by Lifestyle with Kumani
Bee Glow Body Oil | Lightweight Hydrating + Glow Oil
The Phoenix - Artisanal Sauce - 5oz
Ghost Mango - Artisanal Sauce - 5oz
Foaming Yoni (Vagina) Wash
Botanical Harmony Yoni Oil: Cold-Infused Herbal Blend for Feminine Care
Beeniacin Glow Serum – Niacinamide, Bee Pollen & Hyaluronic
Anything marked pre-sale is between production runs — reserve it and it ships the moment the batch lands. We'd rather tell you that than take your money and go quiet.
17 products · every brand onboarded by hand · every dollar spent here is a dollar of your trillion that came home
Why we do this
This started with a number nobody in my community could unsee.
I own a financial planning practice. Most of my work is sitting with people and working out where their money actually goes and whether it is doing anything for them.
Do that job long enough in one community and you start noticing the same numbers over and over. Money comes in. Money leaves. Almost none of it stays.
Then the bigger number: Black households take home more than a trillion dollars a year, and Black-owned businesses are about three percent of America's employers. That is not a spending problem. It is a routing problem, and routing problems can be fixed.
So we built the smallest useful fix we could think of. Four samples a month, from Black-owned makers we onboard by hand, for five dollars. Not charity. Things you were buying anyway, bought somewhere the dollar does more work — and where the product is usually better, because a small maker cannot afford to sell you a bottle of water with a good label on it.
We do not drop-ship from a catalogue we did not build. We do not run ad trackers. And we do not sell what we cannot ship.
A trillion dollars, and your share of it is the only part you control. That's the whole project.
Who's on the shelf
Every brand here we onboarded by hand, and we can tell you the founder's name. This wall grows one maker at a time — and every new one is somewhere else your trillion can go.
Beeswax and triple-butter body care, whipped in small batches. Shea, cocoa and mango butter — not water and thickener. Our anchor brand and the top seller by revenue across the last twelve months. Box 01 is hers end to end.
Run a small Black-owned business? Get in on the trillion.
Our rate card is a formula, and it's public. Tier 1 costs product, not cash.
Every brand owner we talk to gets a complimentary 45-minute business financial health review — a one-page read on where your cash is actually trapped between paying for materials and getting paid. It is offered to everyone we sit down with, it costs nothing, and it is not tied to advertising, placement, or anything you decide afterwards.
Apply as a Brand PartnerThe Circulation Fund
When your trillion moves through here, some of it doubles back. Sponsors pay to reach you — and a fifth of that money goes into a pot that buys product for households in this community.
Why it exists
Circulation only means something if the money completes the loop. A dollar that reaches a Black-owned maker and stops there is better than nothing, but it isn't circulation yet. The Fund is the last leg: brands pay to be seen by you, and part of that payment goes straight back to households as product and credit.
Which means your subscription does two jobs at once. It buys you things you were going to buy anyway, and it makes this a place worth advertising in. The more of your trillion that moves here, the more a brand will pay for the slot — and twenty percent of every one of those dollars lands in the Fund.
You are not buying access to it. It is not a benefit of membership and it can never be sold as one. It is what we do with the sponsors' money, not yours.
How a grant works
- Grants are paid in product and store credit, never cash.
- Four months of membership before first eligibility.
- One grant per household per year.
- Never more than 60% of the pool in a single month.
- Referrals have zero effect on eligibility. Zero.
- Reviewed by three people. Awards are discretionary and not guaranteed.
Not open yet, and we'll say so
The Fund opens when ten brand partners are on board. Until then it holds its seed and promises nothing, because a fund that over-promises is worse than no fund at all.
When it opens we publish the ledger every month: dollars in, dollars out, households helped. Numbers, not names — nobody has to perform hardship to be helped here.
Keep It Trill. Tell a Friend. Get Rewards.
Give $10, get $10. Your credit releases after their order clears the 30-day return window — that's how we keep it real and keep it fair. One friend who switches moves more of the trillion than a hundred people who share the post.
Free month
Three friends who stick, and your next Re-Up is on us.
Circulation Wall
Your name on the wall, and first look at every new brand we sign.
Design a box
You curate a month's BlacBox. Your picks, your note inside.
This is where it snowballs. You switch, they switch, a maker gets a standing order instead of a one-off — and next year she can afford to make more of what you liked.
We can't follow you, and we wouldn't.
No Meta pixel. No Google Ads tag. No data brokers. No countdown clocks and no "17 people are viewing this" counters, because we don't need to lie to you to sell a five dollar box. We see how our own store is doing — that's it. When you leave this site, you leave.
We do use the cookies required to run your cart and checkout. That's the honest version, and it's the whole version.
Tell you when it opens?
We'll email you once. No list, no drip, no selling.